Madonna strikes a pose for Louis Vuitton

When Louis Vuitton asked Madonna to be the face of its latest campaign, it made her an offer she couldn’t refuse

Madonna stars in the new Louis Vuitton Advertising Campaign Spring/Summer 2009

James Collard

“This was really different,” explains Antoine Arnault, communications director of Louis Vuitton, when asked how Madonna came to front the company’s new spring/summer campaign. “Usually, these things take much, much longer,” he explains; a lengthy process of identifying the right person to embody the fashion and luxury-goods brand, the right photographer, the right look for the campaign, plus, of course, all the deal-making a project like this involves. This time, however, pretty much everything was agreed inside a week.

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