The Brand
Everyone grows up with idols. Some people hope to meet their idol just once; Christian Audigier, however, wanted more. The man behind Von Dutch, Ed Hardy and Christian Audigier has partnered with his idol, rock and roll legend Johnny Hallyday, to create SMET. The clothing line SMET, is named after Johnny Hallyday's given name. It celebrates and chronicles Johnny's historic musical career through the prolific designs of Christian Audigier. [via smetshop]
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Hoodies are some of the hottest, most versatile items for active wear. What started as a hooded sweatshirt for comfortable, light-weight warmth has become popular even with cutting-edge labels, including True Religion and SMET clothing line.....
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