Lacoste , is known for a world wide brand apparel and for its crocodile apparel logo. By 1933, Lacoste revolutionized men's sportswear, replacing the classic Lacoste polo. Lacoste has been a legacy because of boutiques operating around the world and US. They have great collection consists of luxury sportswear for men, women, and children as well as footwear, fragrance and other products.
Last April 2005, Andy Roddick signed a 5 years partnership with Lacoste and joined the Lacoste tennis team among of promising stars as Tatiana Golovin and Richard Gasquet.
Andy Roddick is one of the famous tennis star today. As he said, "Lacoste was an excellent company with a great tennis history and awesome clothing and associated with amazing brand". He has become the new face of tennis and become an instant icon as well.
Endorsement for Lacoste sunglasses started when Roddick was talking about an eyewear deal.
And through this deal, Lacoste quickly endorsement of Lacoste sunglasses. He will endorse Lacoste sunglasses for the next four years in a deal worth $750,000 to $1 million.
Andy represents in global sports a kind of America blue chip, apple pie meets Chevrolet type. and become something of a walking billboard. Lacoste outfits his eyewear and apparel, and French company Babolat supplies his rackets and tennis shoes. He also endorses, Lexus and American Express Co.
"He is a tennis player with great achievements as of Lacoste is a brand name which constitutes its uniqueness"
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3 comments on "Andy Roddick deal with Lacoste Apparel"
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